Lesson 2 of 4 · about 5 min
Your first AI wins: 5 everyday tasks
When you finish, you can use AI for brief clarification, mood directions, concept images, copy and revision notes.
Stuck? Ask the AI tutorWin one: sharpen a vague brief
A client writes, “We want something modern and clean.” Weak prompt: “What does modern mean?” Strong prompt: “A client sent this brief: [paste]. Ask me ten questions about audience, goals, tone, deliverables and dislikes. Then draft a one-page brief summary I can confirm.” You send the questions to the client yourself.
Edit the questions to sound like you. A confirmed brief protects both sides from scope arguments later. Do not paste anything the client marked confidential into an unapproved tool.
Win two: mood directions in words
Weak: “Give me a mood board.” Strong: “I am designing an identity for a neighborhood bakery for young families, with the feeling of warm, honest and playful. Describe four visual directions: palette, typography feel, imagery style, and what each says about the brand. Do not name living artists.” You get language to react to.
Then gather real references yourself and compare. Show the client two directions, not ten. Fewer, clearer choices produce better feedback.
Win three: concept images with limits
Weak prompt: “A cool poster.” Strong: “A poster concept for a community music night, hand-cut paper collage style, warm orange and teal palette, wide composition with empty space on the left for text, soft side lighting. Avoid garbled lettering and extra fingers.” Specifics reduce randomness.
Treat the image as a sketch. Check hands, edges, text, reflections and odd details. Check the resolution before you plan any print use. Rebuild the final in your design software with real type and clean shapes.
Win four: copy ideas and explanations
Need placeholder text or a way to explain a design choice? Try: “Write a short, friendly explanation of why I chose a rounded sans serif for a children's dentist, tied to the goal of calming nervous parents. Under 120 words, no jargon.” Then rewrite it in your voice.
For taglines, ask for many in different tones and pick from them. Make sure no claim is untrue. Clients trust designers who explain choices in plain language.
Win five: turn feedback into a task list
Clients often reply with a paragraph of mixed feelings. Prompt: “A client said: [paste]. Separate clear change requests from opinions I should discuss, and draft a polite reply confirming scope and the timing I choose.” You decide what counts as in scope.
Read the reply before sending. Make sure it keeps your tone and does not promise extra work. This also protects your time when a revision count has been agreed in the contract.
Practice now
- Write a strong image prompt for a concept you might pitch, including style, palette, composition and what to avoid. Generate it in a free tool and list three flaws to fix by hand.
- Paste invented client feedback into an AI tool and have it sort changes from opinions. Edit the reply so it sounds like you.
Use any AI assistant you have. Do not paste private, client or patient information into it.
Check yourself
1. What makes an image prompt stronger?
2. How should a generated image be used in a final design?
3. Why show a client only two directions?
Ask the AI tutor
Ask anything about this lesson, in any language. The tutor is an AI: it can be wrong, and it never needs your personal details.
AI-drafted. Checked by an automated validator and a separate AI reviewer; a person has not read every lesson. Translations and tutor answers are AI-made. Found a mistake? Tell us. AI can be wrong. General information only, not professional advice. Not affiliated with any AI company named. Current University is not accredited.