Final exam: AI for marketing specialists

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1. Your team uses AI to draft a product page. It says 'the most trusted brand in the country'. What should you do?
Soften it to 'trusted by many' without checkingReplace it with 'the best choice in the country'Remove it unless you have evidence to support itKeep it, since it is only a draft and can be edited later
2. A teammate wants to paste the full customer email list into a free chatbot to personalize messages. What is the main issue?
Chatbots are not able to write in a personal stylePersonalizing messages is against all marketing rulesThe tool would take too long to handle so many emails at oncePersonal data may be exposed to a tool not approved for it
3. Which prompt will most likely produce on-brand copy?
Our voice is friendly and plain; we say 'we fixed the annoying part' and never say 'revolutionary'. Write three posts under 40 words for busy parents.Write three posts for busy parents about our product, in an exciting tone, using plenty of hashtags and emojisBe creative and write posts that sound like the best brands, with a bold voice and big claims about our resultsWrite something catchy and fun for our brand that parents will want to share with their friends and family
4. A tool generates a realistic photo of a smiling 'customer' for an ad. What is the best practice?
Follow platform and company rules on labeling, and do not present it as a real testimonialAdd a fake name and a short quote so the ad feels like a real reviewPresent it as a real customer, since the image looks like a real photo and nobody will checkUse it for all ads, because it saves the cost of a photo shoot each time
5. An AI summary of customer interviews highlights a theme that came up in only one interview. How should you handle it?
Check against raw notes and mark it as a single mentionTreat it as the top insight, since the tool picked it outDelete the other themes so the summary stays focusedAsk the tool to confirm that the theme is accurate
6. Which task most clearly stays human?
Summarizing a long research report for the sales teamBrainstorming twenty headline options for the next newsletter and the social postsDeciding whether a joke could hurt your community in a sensitive weekFormatting the content calendar for the coming month
7. You paste a competitor's blog post and ask the tool to rewrite it slightly as yours. What is the problem?
The post is too long for the tool to rewrite properlyTools cannot change the wording of an article that already exists onlineIt may copy someone else's copyrighted work and mislead readersCompetitors usually do not mind when their ideas get reused
8. What is a sensible first test in your 30-day plan?
Two subject lines sent to two halves of a list, with a clear question and time limitChange the subject line, the sender, the send time and the offer all at the same momentAsk AI to pick the winning subject line and send only that one to everybodyGuess which subject line will work, then send it to the whole list

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