Beginner · 4 lessons · about 30 min · free certificate

AI for marketing specialists

A practical course for people who plan campaigns, write copy, run social channels and report results. You will learn how to use AI to move faster on drafts and research while keeping your brand voice, honesty and strategy in human hands.

For: Marketing coordinators, content and social media specialists, email marketers and small-business owners who do their own marketing.

Start lesson 1

When you finish

  • You can sort marketing tasks into what AI can draft, what it assists, and what stays human.
  • You can write prompts that produce on-brand drafts for emails, posts, ads and campaign briefs.
  • You can use AI to brainstorm, summarize research and organize reports without trusting invented facts.
  • You can follow rules on truthful advertising, copyright, privacy and AI disclosure.
  • You can describe your AI skills honestly and plan your next steps.

Lessons

Final exam and certificate

8 questions. Score 7 or more for a free certificate of completion you can share and add to LinkedIn. Unlimited tries.

Take the final exam

Prompts you can use today

Copy one, replace the [brackets] with your details, and paste it into the AI tool you use. Leave out anything private.

Write a campaign brief

Help me write a one-page campaign brief. Product or service: [describe]. Audience: [who they are, what they care about]. Goal: [e.g., more sign-ups for a free workshop]. Channels: [list]. Timeline: [dates]. Include: key message, three supporting points, the tone, what to avoid, and how we will know it worked. Do not invent statistics or customer quotes.

Draft an email in our voice

Write a promotional email for [offer]. Our brand voice is [3 adjectives, plus a sentence we would say and one we would never say]. Audience: [describe]. Subject line options: give five. Keep the email under 150 words and end with one clear action. Do not make claims about results unless I provide them.

Repurpose one idea across channels

Here is a blog post I wrote: [paste]. Turn it into: three social posts for [platform], one short email, and a list of five quotable lines. Keep my voice. Do not add facts that are not in the post.

Summarize audience research

Here are notes from customer interviews with names removed: [paste]. Group them into themes. For each theme, give a plain label, a short summary and two example phrases customers used. Note any theme that only one person mentioned.

Brainstorm headline options

Give me fifteen headline ideas for [topic] aimed at [audience]. Mix styles: question, how-to, direct benefit, curiosity. Avoid clickbait and exaggerated promises. Then pick your three best and explain why in one sentence each.

Fact-check my copy

Read this draft and list every claim that could be checked or that a regulator or customer might challenge, such as 'best', 'fastest', 'proven' or any result. Mark which ones I need evidence for. Draft: [paste].

Explain the numbers

Here are this month's figures in my words: [e.g., email opens went up, clicks stayed flat, ad spend increased]. Write a short summary for a manager who is not a marketer: what happened, two possible reasons I should test, and one next step. Do not invent numbers.

Plan a content calendar

Create a four-week content calendar for [brand] on [channels]. Themes: [list]. For each week, give a goal, three content ideas and which ones could be reused across channels. Mark items that need approval from legal or the product team.

Ask the AI tutor

Ask anything about this course, in any language. The tutor is an AI: it can be wrong, and it never needs your personal details.

AI-drafted. Checked by an automated validator and a separate AI reviewer; a person has not read every lesson. Translations and tutor answers are AI-made. Found a mistake? Tell us. Tool facts last checked November 2026; features change, so check the product's own help pages. AI can be wrong. General information, not professional advice. Product names identify the tools taught; no affiliation or endorsement. Current University is not accredited; certificates of completion are not degrees, credit or licenses.