Lesson 2 of 4 · about 5 min
Your first AI wins: five everyday tasks
When you finish, you can write a strong prompt for five marketing tasks and check each result before it goes live.
Stuck? Ask the AI tutorWin one: a campaign brief
Weak prompt: “Write a marketing plan for my bakery.” You will get a list of generic ideas. Strong prompt: “Write a one-page brief for a neighborhood bakery launching a Saturday sourdough class. Audience: busy parents who want a hobby. Goal: fill twelve seats. Channels: Instagram and email. Include key message, tone, what to avoid and how we will measure success. Do not invent statistics.”
What to check: does the brief fit your real budget and capacity? Are the measures things you can actually track? Delete any claim about what ‘customers love’ that you cannot support. Keep it as a draft to discuss with your team.
Win two: copy in your brand voice
Weak prompt: “Write a post about our new product.” Strong prompt: “Our voice is friendly, plain and a bit dry. We would say ‘we fixed the annoying part’. We would never say ‘revolutionary’. Write three post options for [product], under 40 words, for busy parents. No claims about results.”
Giving examples of what you would and would not say is the fastest way to get closer to your voice. Check the draft for clichés, hype words and anything you could not defend if a customer asked. Read it aloud. If it sounds like an ad for an unnamed company, add one detail only you know.
Win three: repurposing
One good article can become many pieces. Weak prompt: “Make this into social posts.” Strong prompt: “From this article, write three posts for LinkedIn in my voice, one short email, and five quotable lines. Use only facts that are in the article.” Paste your own text, not someone else’s copyrighted work.
Check that each piece stands alone and does not misquote the article. Check platform needs, such as length and tone. And check that the pieces do not all sound the same. Variety helps readers who see you in several places.
Win four and five: research summaries and fact checks
For customer interviews or reviews, remove names, then ask: “Group these into themes with a label, a summary and two phrases customers used. Mark themes only one person mentioned.” Compare with the raw notes. A tool can overstate a theme or miss an odd, valuable comment.
Before publishing, run a claims check: “List every claim in this draft that needs evidence, such as ‘best’, ‘fastest’ or any result.” This does not replace legal or compliance review, but it helps you catch problems early. Then gather proof or soften the claim yourself.
Practice now
- Write a brief for a real or imagined campaign with the strong prompt. Mark every claim the tool made up.
- Write down five phrases your brand would say and five it would never say. Use them in a prompt and see how close the copy gets.
- Take one of your published articles and repurpose it. Check each output for facts not in the original.
Use any AI assistant you have. Do not paste private, client or patient information into it.
Check yourself
1. What is the quickest way to get closer to your brand voice?
2. Why tell the tool to use only facts from your article when repurposing?
3. What does a 'claims check' do?
Ask the AI tutor
Ask anything about this lesson, in any language. The tutor is an AI: it can be wrong, and it never needs your personal details.
AI-drafted. Checked by an automated validator and a separate AI reviewer; a person has not read every lesson. Translations and tutor answers are AI-made. Found a mistake? Tell us. AI can be wrong. General information only, not professional advice. Not affiliated with any AI company named. Current University is not accredited.