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Digital Marketingintroductory
DM-101

Digital Marketing Fundamentals

When you finish, you can

Plan, launch and report on a small digital campaign, and read the numbers well enough to know what to do next.

Start hereNo experience needed. Pick something real to promote — a side project, a club event, a friend's business — with a budget of zero to start.

8 hours total5 Chapters20 Lessons1 Exams3 CreditsFREE
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Debate a counselor

Take a position on Digital Marketing Fundamentals. The AI counselor argues the other side, asks you questions back, and cites a source for every fact it states. Sources listed under a reply are the pages it actually found; if none are listed, it is arguing from reasoning only. It is an AI and it can be wrong: check the sources.

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    A room for people taking this course, in any language, translated for every reader. Open breakout rooms for one question at a time.

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    Course Syllabus

    8h total

    Practice

    1. Write the five stages one customer goes through to buy your thing.
    2. Sketch the funnel with a rough number of people at each stage.
    3. List the two stages where a digital channel would help most.

    Check

    Where does your funnel leak most, and what would you measure to prove it?

    Topics Covered

    marketingdigitalchannels

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