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School of Business

Digital Marketing

Master SEO, social media, content strategy, and growth marketing for the digital age.

Start withDM-101 Digital Marketing Fundamentals

5 courses15 Total CreditsFree

Courses in This Program

DM-101
Course 1introductoryOpen

Digital Marketing Fundamentals

Plan, launch and report on a small digital campaign, and read the numbers well enough to know what to do next.

4 weeks3 credits5 chapters
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DM-201
Course 2intermediateOpen

Content Strategy & SEO

Grow search traffic on purpose: audit a site, plan content around real keywords, earn links honestly and prove the return.

Prerequisites::Digital Marketing Fundamentals
6 weeks3 credits5 chapters
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DM-301
Course 3advancedIn preparation

Social Media Marketing

Grow an audience on social platforms with the right formats, community habits and paid campaigns, and measure the return.

Prerequisites::Content Strategy & SEO
8 weeks3 credits5 chapters
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DM-302
Course 4advancedIn preparation

Marketing Analytics

Measure marketing properly: analytics setup, conversion optimisation, attribution, dashboards and prediction.

Prerequisites::Content Strategy & SEO
8 weeks3 credits5 chapters
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DM-401
Course 5graduateIn preparation

Growth Marketing & Automation

Run growth as a discipline: loops, high-velocity experiments, automation and lifecycle programmes that scale.

Prerequisites::Social Media Marketing
10 weeks3 credits5 chapters
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Start This Program

Free. No application required. Start learning at your own pace.

Start with Digital Marketing Fundamentals